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Proudly Serving Lansing Since 1950

Best Family Eyecare in Lansing, Michigan

Welcome to Rule Eye Care, here we strive to deliver the ultimate customer service experience from the moment you walk in our door. We are devoted to creating high-quality eyewear you will fall in love with and be proud to wear. We take pride in using the latest technology to fully customize your visit. Everything is custom tailored for you; from scheduling your appointment to designing your lenses!

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Unique Optical

Our staff will help you find the best fit for your specific needs and explain how different lenses will impact your vision.

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Comprehensive Eyecare

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Jeffrey-D.-Rule-OD

Meet Dr. Jeffrey D. Rule

Meet our eye doctors in Lansing, Michigan. We offer a full range of eye health services to clients of all ages – all with personalized attention and a smile. In our eye care clinic, every patient is treated warmly and effectively. Individualized attention is the foundation of our care, to ensure that your eyes remain healthy. We’re dedicated to optimizing your vision!

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Our Designer Frames

Rule Eye Care is a full-service optical center with the knowledge, skills, and expertise needed to help our patients in Lansing look and feel their best. We understand how much first impressions matter. After all, your face is the first thing people see when they look at you.

We’ll ensure that you put your best face forward. Enjoy clear vision and feel fantastic!

Insurances We Accept At Rule Eye Care

Because we provide both medical and routine eye care, we accept a number of insurance plans to help cover the cost depending on your individual needs.

If you need help figuring out your coverage, we invite you to call our office for guidance before you come in for your visit. Our staff has extensive experience working with many major insurance companies and will be glad to help you understand what benefits are available for your specific case.

  • VSP
  • Eyemed Vision Care
  • Medicare
  • Blue Cross
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